1. Colors
2. Left, right & both paws
3. Collar’s bell
4. Items on paw
5. Material
6. Placement in home or shop
Colors
Often, fortune cat comes in 8 different colors. Most famous & traditional ones is the tri-color cat (modeled after the Japanese bob-tail breed), believe to attract general good luck, wealth and prosperity. Below shows an example of a tri-color cat.

Golden cat – Attract wealth and prosperity

White cat – Attract purity and happiness


Red cat – Protection from evil & illness (especially illness in children). Also attract marriage, love, and other personal matters

Blue cat – Attract safety (road safety) & academic fortune



Green cat – Attract success in exams, studies and health

Notice there is a brownish spot on their hand. This is said to bring owner the best of fortunes.

Left, Right & Both Paws
As for the paw, you often see left or right paw been raised. Sometimes, even both paws. To dispel the doubt, below are the meanings behind each of the paw raised. Right Paw raised: signify bringing in wealth and good luck
Both Paws raised: signify in providing protection
Collar’s Bell
When you do window shopping or purchasing, you will notice that the bell is normally wrapped in a white piece of paper. It is believe that the fortune cat will recognize the first owner who did the unwrapping. By doing so, it will attract the fortune for his/ her owner only.Items on paw
Material
Most of the fortune cats in market is made of plastic or porcelain. Those higher end will be made in jade, gold or crystal glass (琉璃). It is said the good ones are made in ceramic. If you belong to those fortune cat enthusiastic, you can try purchase them when you travel to Japan next time. Top fortune cat producer is Tokoname City (常滑市) in Aichi Prefecture (oldest & biggest production base). Also known as one of the Japan’s Six Ancient Kilns (日本六古窯). Other places which are also famous for producing fortune cat are Seto City (瀬戸市) in Aichi Prefecture (愛知県) and Takasaki City (高崎市) in Gunma Prefecture (群馬県).Placement in home or shop
At home, recommended to place this at the direct wealth spot to attract wealth and good fortune. You can read our article on identifying your wealth spot. Alternatively, you can place at the vestibule area where you can visualise when first entered the house. You can read more about this here.a) Cashier area to attract wealth
b) Feng Shui designated wealth spot of the shop
c) For attracting customer, it should place in a prominent spot facing the main door

Thank you & good luck!
Shop: Fortune cat